Barbie may have rocked pastels her whole doll life, but most women reach a stage when they instinctively avoid pink. This season though, resistance is futile as designers have threaded shades from cotton candy to fuchsia throughout their collections. Pink is popping up in dresses, skirts, trousers, tops and coats. The message is clear: the time has come to re-think pink.

Pink Is Pleasing

Put aside your cultural assumptions that pink is branding for baby girls in the western world. Embrace it as a calming, neutral tone with something extra to offer. Pastel pink is warm. It doesn’t compete with other colours. It combines in an inviting fashion with a wide range of soft summer tones including sand, stone, white, grey and blue.

Pink Adds Life to Serious Shades

If you’re having trouble finding a way to take your workhorse black or grey pants and skirts into spring and summer, why not add pink? Pink creates a warm counterpoint to somber tones without the stark impact of white. It successfully softens the look and gives an easy-on-the-eye feminine twist that’s at home in warm weather.

Pink Is All Grown Up

You may have an unhappy association with pink showing up in overly fussy designs with ruffles and frills. But the new grown-up pink is flush with elegant possibilities, especially when it adorns clothing of substance like a sophisticated coat or breathtaking body-con dress.

Which Pink Are You?

Pink ranges from pale to electric in solids, tone-on-tone textures, colour-blocked patterns and abstract prints. Such variety means there isn’t a one-size-fits-all shade. Be patient, and experiment until you find the hue that works best for you. It’s out there. After all, this is the season to make room for some rose-coloured additions to your wardrobe.