I’m obsessed with the relationship between digital marketing and brands. The idea of communicating an emotion that will influence how people respond to a product is fascinating. Clothing choices telegraph my personal story. Tiger of Sweden is called ‘a different cut.’ It combines a corporate structure with subtle modern twists that reflect my go-to style.—Emilie McIntosh, Business Analyst

Glen Check Top and Knapsack (Tiger of Sweden); Black Stretch Pants (UP!)